Using Social Media Apps with Promotions
We’re rolling out a promotion for a local client of ours. The business will be giving away a pair of season tickets to the Oregon Ducks 2010 Football season. A hot ticket! The Ducks went to the Rose...
View ArticleMake Your Brand Memorable
What’s your claim to fame? How is your brand memorable in your community? Are you the go-to business for sponsoring non-profits either monetarily or with volunteers? Do you have a big annual blow-out...
View ArticleIntersection of Planning and Improvisation
I thought I’d take a moment before the frenzy of annual strategic planning begins to discuss some strategies you might want to consider as you begin to build your annual strategic marketing plan....
View ArticleBranding Consistently
The hardest part about branding is keeping tight control on your consistency — always using the same logo, sticking with your tag line, maintaining your presence in the media, sticking with YOUR plan....
View ArticleUsing Product Promotions to Extend Your Brand
Once you’ve established your brand position, and even created a branding commercial or two — it is inevitable that the next call you receive from your boss (or the CFO) is a plea/mandate to run a...
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Just Because it's a "Deal" You Shouldn't Always Buy
photo credit: ted_major From time to time, we all get an amazing “deal” that comes across our desk from the media. And it’s tempting to throw $300-$500 dollars at something that we’re getting for 75%...
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Facebook ‘Likes’ Harder To Come By
photo credit: HikingArtist.com Facebook ‘Likes’ aren’t as easy to come by as they were two years ago. Back when few businesses were taking the plunge, it seemed that all you had to do was pop a...
View ArticleMarketing Material For Your Business
You have just set up your own business, fulfilling the dream of running your own company. You now need to market yourself, get your business out there and start making sales. Here are a few tips...
View ArticleHow Small Businesses Can Use ‘National Days’ for Their Next Promotion
It seems like every time I check my social media accounts, one of my favorite companies is promoting a “National Day” that falls directly into their industry. 7-11 had their annual “SlurpFree Day” on...
View ArticleWhy Digital Marketing Will Triumph Against Traditional Marketing
Why is digital marketing constantly gaining more popularity over traditional marketing? Unless you’re trying to target only local people, it is perhaps better for you to use digital marketing to...
View ArticleKeywords: The Complex Building Blocks Of SEO
The world of search engine optimization – more commonly known by the acronym SEO – is one which is deceptively complex. SEO entails peppering your articles and product descriptions with keywords,...
View ArticleOff-Page vs. On-Page SEO: What the Heck Is It, Anyway? Part 1
Brace yourselves. The topic of this blog that I’m about to delve into, head first, is somewhat obscure. In fact, if you’ve ever had an in-depth discussion with someone in marketing, you know exactly...
View ArticleWordPress Tutorial: How to Add a Heading
Headings make your WordPress posts easier to read and easier to scan to find the information you’re looking for. They also help with Search Engine Optimization. If you can use your keyword in the body...
View ArticleWarning: You’re Losing Money by Not Using these Social Media Promotion Ideas!!!
Are you using social media promotion ideas to help you expand your online visibility? There are several authors claiming they know the secret to market with social media. The truth is, there isn’t a...
View ArticleWhy Marketing Does Not Go as Planned
Sometimes the best-laid plans do not go as well as we would like them to go. This goes for any plan we put together, whether it be personal or professional. Sometimes we need to take a step back to...
View ArticleHow do you get an Instagram sponsored ad?
Getting Instagram sponsored ads for building your online persona is a simple click away. The social media giant has implemented ad solution platforms that gives everyone access to its 400 million...
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